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Alignment: using the balanced scorecard to create corporate synergies Robert S. Kaplan, David P. Norton
Publisher: Harvard Business Press

The literature review will be based on the research into alignment of business and IT strategies. Synergy means that the whole is greater than the sum of the individual .. 1591396905 Alignment: using the balanced scorecard to create corporate synergies Robert S. Norton yang terbaru, yang berjudul “Alignment : Using the Balanced Scorecard to Create the Corporate Synergies”. Alignment: Using the Balanced Scorecard to Create Corporate Synergies. Smart Lemming Review The SmartLemming.com recommends Alignment: Using the Balanced Scorecard to Create Corporate Synergies for workers at any career stage. The balanced scorecard has four interrelated perspectives Kaplan and Norton (1996) which are used in a cause and effect relationship to align strategy. The Balance Scorecard Measures That Drive Perfomance, Harvard Business Review, January-February 1992; ______ , 2004. Pada tahun 2006, ditandai dengan pemunculan buku Robert S. Norton, Alignment (using the balance scorecard to create corporate synergies), 2006, Harvard business school publishing corporation. Kaplan and Norton (2001a) discuss alignment in terms of synergies created between business units and the corporate headquarters. Alignment: Using the Balanced Scorecard to Create Corporate Synergies book download.